American Greetings Teams Up With iTunes For Downloading Greetings

American Greetings is giving people a new way to say “Happy Birthday,” “Congratulations,” or “Get Well Soon.” They’ve teamed up with iTunes to offer a new greeting card collection featuring one-song download gift cards. Recipients will be able to download any song of their choice from iTunes extensive catalog, Market Watch reports.“From our research, we already knew that consumers loved the pairing of music and greeting cards, and we wanted to elevate the overall experience,” says Carol Miller, executive director of new product concepts at American Greetings. “By giving someone a card with a gift that empowers them to choose their own song, you make the connection even more personal and enjoyable, which is what sending a card is all about.”

The new line, which should already start popping up in grocery stores, pharmacy chains, and American Greetings stores, will include 36 different cards altogether, as well as eight gift card holders for any gift card.

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